Saturday, April 3, 2010

Rawlings ‘AIMS’ for Perfect Protection with Latest Technology

You’ve heard about Rawlings’ AIMS technology, but what does it all mean?

For starters, it means increased protection, comfort and light-weight fit.

AIMS stands for Advanced Impact Management System, and it is used in the new Rawlings S100 batting helmet and in Rawlings football shoulder pads.

AIMS technology makes use of four independent layers of protection. Each layer builds on the previous layer to better protect the athlete.

The layers of protection are:

1. The outer shell
2. A composite insert in critical impact areas
3. The multiple-impact expanded polypropylene (EPP) liner, which spreads out the load on impact, gives increased protection and can take many hits without breaking down
4. ProDri material for superior comfort and moisture management

In baseball and softball, AIMS technology helps the S100 batting helmet withstand the impact of a ball thrown at 100 mph.

In football, AIMS technology allows for a lighter, more flexible shoulder pad that holds up against repeated blows.

It’s just the latest way Rawlings protects you and your children in the games you both play.

Visit RawlingsGear.com or contact a Rawlings Gear Customer Care representative at (866) 678-GEAR(4327) for more information.

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